Super Bowl Advertisements
- Rebecca Carroll
- Feb 20, 2015
- 1 min read
Through this project we learned how to use photoshop and many of it's tools. During this project we also learned about advertisemnt techniques, and market segmentation (including demographics, psychographics and geographics). Our main focus of this project was to create print ads for an ad campaign. We were required to choose an ad campaign that was featured during the superbowl. I chose the "You Learn A Lot In 100 Years" Dodge campaign. For this I created 3 print ads for different mediums, a billboard, instagram, and a 2-page magazine ad. In addition to creating the ads, I also had to write a creative statement explaining my reasoning behind the decisions I made and how it will reach the target market.
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